Ruben West Social
Create a Problem and Then Solve It How well your presentation goes the next time you step up to a podium depends on several factors. But one factor you can control completely is your script. The way you organize your content and how you present the material to that crowd can either totally captivate them and drive them step by step to conclusion or it can bore them to sleep. Its all in how you construct your presentation and how you present what you want them to know throughout the talk.
The difference between a great talk and a boring one is simple. A great talk is compelling. A great talk gets to the heart of a common experience. It addresses something we all go through and deals with a need we all experience. In short, a great talk solves a problem. So to create a presentation that reaches out and grabs your audience and holds them for the entire time of your presentation, you have to create a problem for them. And then you have to solve it.